The Call and Contact Center Expo USA logo

March 24 & 25 / 2021

LVCC, Las Vegas

Masha Finkelstein: Speaking at the Call and Contact Center Expo USA

Masha Finkelstein

MarTech Evangelist  -  Google

Is data our friend or foe?

In this seminar session Masha will explore the marketers rather complicated relationship with data. While the benefits of being "data-driven" are widely discussed, achieving a truly successful end-result doesn't come easy- leaving many marketers stuck somewhere between feelings of love and hate. Sharing her own experiences and expertise, Masha will discuss the common pitfalls of data-driven marketing, encouraging the audience to examine their own practices and consider how they can improve results for themselves and their business.