
Eric Engbers
Signalmash
Understanding the Changing Messaging (SMS) Landscape in the US
Let’s talk about text, an open-format presentation to answer the questions that really matter to you. Despite SMS being around for many years, it remains one of the most effective communication channels for customer outreach and engagement. Technology improvements are making SMS a more accessible option for business communications, but consumer SPAM frustration and market movements are resulting in tightened oversight while increasing industry compliance confusion.