A Center of Excellence for brand executives to grow valuable customer relationships which are the Key to Corporate Value, and a land-bridge between those executives and the technology companies that support them.
To help all brand leaders who are tasked with accessing, engaging, and growing customer relationships to optimize their efforts and budgets by delivering critical information and technology guidance at the very edge of innovation.
To create a viable channel for the C Suite (and their brand teams), and the Tech firm teams, to inform each other, to create rich, relevant dialogue with each other, and ultimately to transact with each other.
To be the central space for customer engagement executives and technology providers to evaluate, select and deploy the best practices and the best technologies available for them to support engagement and brand personalization.
To deliver high-utility content from the best practitioners across the disciplines of customer engagement to share their experience, learning, and recommendations for best practices – both operationally and technologically.